Connecting your capital with real estate.
Primera+ provides investors with access to a diversified portfolio of midmarket commercial real estate assets.
We provide investors with the opportunity to take part in the commercial real estate market which has been historically restricted due to capital and expertise requirements
We provide the opportunity to take advantage of a gap in the commercial midmarket in Ontario
We aim to improve the operational management and enhance the value of properties in the market
REIT’s are constrained on asset selection and value-add activities, potentially limiting returns; we pursue value creation across our portfolios to enhance returns
Midmarket commercial real estate in Ontario is an attractive investment landscape with unique characteristics. With less competition than other markets, we pursue the untapped opportunity to create above-market rates of return.
Investing in Commercial Real Estate
We are designed to leverage both generational knowledge of the Southwestern Ontario commercial market and our deeply ingrained ties to local business leaders, industry partners and thought leaders, to identify and capitalize on the region’s most lucrative midmarket investment opportunities.
*Primera+ Principals and Management Team successfully manage landmark developments throughout the marketplace.
CRE is an attractive asset class
Opportunity for investment portfolio diversification
Superior risk-adjusted returns
Tangible asset with intrinsic inflation hedge
Ability to deploy large amounts of capital without moving the market
Primera+ solutions provide
Active management and expertise
Specialized knowledge of the asset class and market
High quality, exclusive deal flow through key industry relationships
Portfolio diversification to improve risk-adjusted returns
Ontario is a place of economic opportunity.
Why Invest in Southwestern Ontario?
As the province continues its transition to a serviced-based economy, commercial space demand is steadily growing. Despite constant demand, additional supply of new space is limited with minimal change in availability.
Employment lands in Toronto and the GTA are some of the most sought-after in the Western Hemisphere. Excess demand has caused a spillover effect and significant impact on surrounding areas. With Highway 401 access and GTA proximity, Waterloo & Wellington regions, and more specifically, Cambridge and Guelph, have become predominant beneficiary markets.
Traditionally, Waterloo & Wellington regions have been labelled secondary markets, but factors such as housing affordability and less congestion have attracted new businesses, residents, and sophisticated developers/investors. We see a strong future and favourable long-term trends for these markets.
We offer two unique funds with different themes and
risk profiles to suit your financial goals.
Customize your investment strategy with Primera+.
Primera+ Income offers stable cashflow and returns to investors by investing in mature, cash-flowing assets.
Focuses on generating stable cashflows for investors
Focuses on long-term wealth creation
Property focus is on quality and cashflows
Longer term hold profile typically many years
Primera+ Opportunity focuses on distressed and underperforming assets seeking capital appreciation with higher rates of return.
Focuses on capital gains for investors
Focuses on improving properties
Trading position in properties
Shorter term holds; typically 24-60 months
After maturation and performance improvement, asset may be sold to Primera+ Income
Primera+ is proudly Canadian and welcomes participation from the global investor community.
Foreign Investment Structure
It is generally anticipated that foreign investors will invest in a parallel fund to the Canadian investors due to tax and reporting requirements. Participation in underlying assets will be shared according to total capital invested.
Foreign investment in Taxable Canadian Property that gives rise to rental income will require annual tax return compliance to be filed in Canada, but where there are many foreign investors, the use of a common entity for compliance purposes may be explored.
Tax structuring advice for the local jurisdiction should be obtained and will drive much of the planning.
Forward Thinking. Digital First.
Primera+ is a digital-first firm, allowing us to excel in today’s competitive market.
We use digital tools that highlight value, create efficiencies, and maximize your return on investment.